Introducing 'Baker by Ted Baker' at Next

Next and Ted Baker have announced an exciting new licensing collaboration which sees Next create and sell a capsule collection for newborns and children up to 13 years.

Launching this season, the 'Baker by Ted Baker' collection will be exclusively sold via Next’s retail and online channels. Alongside this comes the exciting opening of six ‘Baker’ concessions within Next’s UK stores, including the Croydon Centrale Store on Wednesday the 9th September.

In celebration of the launch Next will be giving away beautifully branded goody bags to their first 100 ‘Baker by Ted Baker’ customers in store, which include a range of treats*. Showcasing 250 lines across the entire Spring/Summer 2020 collection, the range includes a variety of clothing, shoes, accessories for newborns to children aged 13, with prices ranging from £12 to £140.

Centrale & Whitgift - NEXT/ Ted Baker

*T&C’s apply. Only one goodie bag per purchase. Available to the first 100 customers who purchase from the Ted Baker range in-store.